First into the tank is Tara Brown of The Sleep Styler, seeking $75,000 for 20 percent equity.
The Sleep Styler helps keep hair looking healthy and beautiful while you sleep. The plush rollers straighten and curl by using an ultrasuede texture and makes it super simple to create the perfect hairstyle. According to their website, the rollers “hug your head like little pillows” so they’re ideal for sleeping or they can be used while working or binge-watching your favorite television show. The original and mini rollers cost $45 while the bundle costs $80 online.
The sharks are impressed with the rollers and even more impressed by the fact that Brown raised $47,000 in a one-month Kickstarter campaign and have sold $6,000 worth of products in three weeks. Brown even enrolled in fashion school to learn how to sew, in addition to working as an ophthalmologist.
Brown is looking for a “business ninja” and Lori Greiner believes she would be the perfect fit. She offers $75,000 for 30 percent and wants the offer to be accepted right away. Before anyone else can jump in, Brown counters Greiner with 25 percent equity, which Greiner accepts.
Social Media Reacts to The Sleep Styler’s Appearance on “Shark Tank”
Really like the Sleep Styler. Seems similar to curlformers, but more comfortable. Nice job! 👏🏽👏🏽 #SharkTank
— Sundaze Weigh (@sundazeweigh) March 4, 2017
The Sleep Styler is an awesome product! Too bad I keep my hair short. #SharkTank
— Ramen (@Ramen8uout) March 4, 2017
Watching #SharkTank and I'm pretty sure I'm the ideal customer for the sleep styler
— Kendall Boyle (@k_boyle) March 4, 2017
— Barbara Corcoran (@BarbaraCorcoran) March 4, 2017
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.
Would you use The Sleep Styler? Sound off in the comments section below!